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Speedstick

Speedstick and Movember teamed up to promote men's health with a series of comedic interactive spots. We produced three 30 second TV-style commercials each with a cliffhanger ending and three interactive solutions that viewers could choose.

Our hero, an everyman with an every mo', gets into some tricky situations during Movember - good thing some quick thinking and his awesome 'stache are there to help him out.

When our hero takes his finely crafted Movember moustache to the bar - he finds himself in a sticky situation.

During the campaign, the video used YouTube annotations to allow the viewer to choose the fate of our moustache rocking hero.

After watching the scenario, the viewer was taken to a menu screen where they could select one of 3 possible outcomes. Each result different. An annotated YouTube interactive experience. This video is one of the 3 outcomes.